(Solved):
Question

What is the multiattribute attitude model?

Question:

Question

What is the multiattribute attitude model?

Expert Answer:

Step 1
  • The multiattribute model breaks down the consumer’s overall attitude (that is, view of each brand) into smaller components.
  • These components are the individual product features or specification, functions, and perceived benefits which are altogether known as product attributes.
  • Consumers may combine their trust in product
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