(Solved):How can one gain leadership in marketing-procurement channels?

 

Question

How can one gain leadership in marketing-procurement channels?

 

EXPERT ANSWER

Leadership can be gained in marketing and procurement channels in the following ways: The firm’s resources and size are strong determinants of market and procurement leadership. The more finances at the disposal of an organization, the more likely they are to take charge of market and procurement channels. The distinct branding of an organization can cement its leadership in marketing and procurement

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