(Solved):Jeffrey Bezos saw the opportunity to sell books over the Internet, which was growing. So he…

 

Question

Jeffrey Bezos saw the opportunity to sell books over the Internet, which was growing. So he started a Web site where people could buy new books and sell there existing books. This was the first Web site dedicated to buying or selling books. This is an example of:

A) social loafing.

B) parallel marketing.

C) surface bargaining.

D) entrepreneurship.

 

EXPERT ANSWER

The correct answer is D) entrepreneurship.

As the case study elaborates the opportunity, which the

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